TikTok Works Performance Tour
Let's unpack what drives creative performance on TikTok!
TikTok Works Performance tour was a hybrid tent pole event that toured across four cities - Auckland, Melbourne, Sydney and Brisbane for 900 in-person guests.
By sharing performance products, the event helped marketers achieve their ROAS goals by exploring the best practice for performance creative.
The creative design and experience of each hybrid event had to match expectations. Each venue was carefully selected to ensure the in-person experience was on brand for TikTok encompassing onsite engagement activations, while ensuring the virtual space would evoke curiosity and intrigue to create a valuable connection.
Vibrant set, and stage design, successfully translated a story and delivered TikTok’s content in an artform entwined with the digital brand.
Client partners including Mecca, Princess Polly and Tinder, shared their success stories to in person and live streamed virtual audiences across TikTok’s online platform via YouTube. The content was subsequently available on demand post event allowing viewers the opportunity to embrace, engage and experience it online.
TikTok executives said this was “a most successful event” in terms of ROI and brand awareness.
It’s no secret that creative is one of the most important components of a successful marketing campaign, and as the event series was a hybrid event in each location, the event creative, design and experience had to match expectations.
Each venue was carefully selected to ensure the in-person experience was on brand for TikTok and their onsite engagement activations, as well ensuring the virtual space would evoke just as much curiosity and intrigue and create valuable connection.
The event series was one of the most successful events to date for TikTok in terms of ROI and brand awareness.
