To launch 2024 plans, a carefully compiled series of intimate Newfront events in Sydney and Melbourne was on the drawing board.  

By connecting like minds through advertising, each occurrence developed personalised content which spoke directly to clients, fostering meaningful connections, while inspiring their personalised education.  

With a focus on condensing and creating captivating content, the event structure created moments of real connection, drove conversations and business networking that captured unprecedented audience engagement.

Featured LED screens showcased interactive artwork generated by AI at each opportunity. The personalised artwork encouraged guests to search for their own client’s icons which were hidden within. 

John McNerney, Managing Director of Yahoo Advertising AUSEA, opened each program by saying: “Our strategy for 2024 is bold. It’s forward-focused. 

It revolves around emerging technologies and immersive experiences. The event design took each audience on a journey that amplified and supported this vision for 2024. The space was designed to embrace a futuristic and bold style, that immersed guests in comfortable seating zones for presentations and playful networking spaces that told of story of Yahoo’s brand.”