TikTok

Prepare for Launch with TikTok’s Incubator Program

TikTok for Business launched its Incubator program in 2022. The event series was created to celebrate and connect Australia's top 100 TikTok growth retail and e-commerce brands. The Launch event was designed to empower and excite the selected cohort of brands who were flown in from all over Australia to develop meaningful connections, and as a carefully curated community to start the discovery of elevating their market strategies of via TikTok. 

The venue overlooking Sydney Harbour was meticulously chosen for local visitors as well as those from other parts of Australia. Every moment radiated exclusivity, carefully designed to reveal the significant investment for those at the function and to showcase expectations of the series. 

The loft-style venue was the perfect blank canvas which allowed the TikTok brand to be embraced in a bold, creative and dynamic way. 

Face-to-face contact was ignited by a ‘musical speed dating’ concept. One long dining table created a striking moment in time, that featured breathtaking floral tablescapes entwined with large scale imagery of the Incubator brand. It provided a memory trace for everyone.  

Guests were invited after dinner to the theatrical ‘TikTok Trending’ dessert station, which provided the perfect curtain closing for the dining format. 

Taking to the stage with custom-built electronic harps, sample pads and cool ambient tracks, the DJ and vocalist Jake Meadows combined to create a modern marriage of true analog and electronic. The enigmatic, rhythmic entertainment was textured to expose an emotive aesthetic for the listener, perfect for networking. Jake’s voice paired, with his inherent harp playing, created an honest aura which exuded a sense of bittersweet grace. The DJ’s backbeat was the foundation for Jake to seamlessly weave his mellifluous voice. 

Those on hand said they left not only inspired, but also deeply connected to TikTok’s Incubator program.